As Senior Manager for Communications, Amna leads brand strategy, content, and creative direction to advance health and social impact. A people-first designer and storyteller, she excels at knowledge translation—transforming complex technical information from research and programmatic reports into accessible, culturally resonant narratives that drive behavior change.

To solve the challenge of information gaps between experts and communities, Amna develops organization-wide communication strategies that unify messages across diverse channels. Her approach blends human-centered design with rigorous content planning to ensure all materials are clear, credible, and impactful, ultimately increasing program uptake and building trust.

Her unique perspective is shaped by deep experience in education and cultural heritage. She reframed her work curating oral history archives as an expertise in ethically capturing and amplifying patient narratives and community health stories. Similarly, her background in integrating technology in education informs her ability to develop accessible digital health materials that improve health literacy. This cross-disciplinary skill set allows her to craft powerful, authentic stories that shape collective understanding and drive action.

Amna holds a BS (Honours) in Political Science & Economics from LUMS. She combines expertise in brand identity, content strategy, and cross-functional collaboration to deliver communications that build trust, strengthen engagement, and advance health and social impact.